Privacy Policy

Shenzhen Frontlong Technology Co., Ltd.

Last Updated: Sept 1, 2026

This Privacy Policy describes how Shenzhen Frontlong Technology Co., Ltd. (“Frontlong”, “we”, “our”, “us”) collects, uses, shares, secures and retains personal information when you visit our corporate website, submit inquiry forms, communicate with our sales & support teams, download product catalogs, or engage in other B2B‑oriented interactions with us. It also sets forth your rights and choices regarding your personal information and explains how you may contact us for privacy‑related inquiries.

This Policy applies exclusively to our corporate website (no retail e‑commerce store is operated by us). If you enter into formal B2B cooperation contracts with us, additional contractual privacy terms may apply to business‑related data exchanged between parties.

Scope of this Privacy Policy
Personal Information We Collect
How and Why We Use Your Information
How We Disclose and Share Personal Information
Children’s Privacy
Protection of Personal Information
Retention of Personal Information
Managing Your Privacy Rights and Choices
About Cookies and Similar Tracking Technologies
Third‑Party Websites, Tools and Service Providers
Cross‑border Data Transfer
Changes to This Privacy Policy
Questions, Feedback and Contact Information

1. Scope of this Privacy Policy

This Privacy Policy governs personal information processing activities performed by Frontlong when business visitors, prospective buyers, distributors, partners and other users interact with our official website, submit inquiry forms, request product quotations for outdoor‑related products (including tents, jackets, trekking poles, outdoor backpacks, outdoor lighting, telescopes and other outdoor gear), download brochures, subscribe to our business newsletters, or communicate with our sales and customer support teams.

This Policy does not apply to:

Internal employee, contractor or job‑applicant data processing;
Third‑party websites or external platforms linked from our website;
Formal business contract execution, manufacturing cooperation or bulk order fulfillment, which may be covered by separate B2B contractual clauses.

We may provide supplementary privacy notices for specific business scenarios, such as trade‑show registration or special project cooperation. Those supplementary notices shall prevail over this Policy in case of conflict.

2. Personal Information We Collect

We collect personal information mainly in three ways: information you voluntarily submit to us, information automatically collected when you browse our website, and limited information obtained from authorized business‑related third‑party channels.

“Personal Information” means any information that can identify or reasonably link to an identifiable natural person (for example, contact persons of B2B buyers). Aggregated, de‑identified statistical data that cannot trace back to any specific individual is not treated as personal information under this Policy.

2.1 Information You Voluntarily Provide

You provide personal data mostly when you fill in inquiry / quotation forms, send us emails, communicate with our sales representatives, or sign‑up for business newsletters. This includes:

Identifiers & business contact data: your full name, job title, company name, business email address, business phone number, country / region, company business address;
Business‑related content: your product interests (such as outdoor tents, trekking poles, outdoor lighting etc.), quotation requirements, sample requests, message content you write in inquiry forms, files or attachments you send to us;
Other information you choose to share with us during business communications.

We do not actively request sensitive personal information such as health data, government‑issued identity documents, payment card details through our public website.

2.2 Automatically‑Collected Information

When you access and browse our website, we and our authorized service providers automatically collect technical usage information, including:

Device & network information: IP address, device type, browser type and version, operating system, language settings, time zone;
Website activity data: pages visited, links clicked, time spent on pages, referring website address, download records of catalogs or product files;
Information collected via cookies, pixel tags and similar tracking technologies (please refer to Section 9 for further details).

We will not automatically collect precise GPS geolocation from your device unless you explicitly grant us such permission. We may derive general geographic region from your IP address for website traffic analysis.

2.3 Information Obtained from Third‑Parties

We may receive limited business‑related contact information from authorized channels: for example, trade‑fair organizer lists with your explicit consent, business‑platform public‑profile information, or partner‑provided business leads where permitted by applicable law. We only use such data for B2B business communication purposes.

3. How and Why We Use Your Information

We process your personal information for legitimate B2B‑oriented business purposes as listed below:

Respond to your business inquiries and fulfill your requests: Process your quotation requests, sample‑order inquiries, product‑information requests; reply to your emails and messages; send you product catalogues, specification documents and outdoor‑product‑related materials you ask for.
Business communication and business‑related marketing: With your consent, send you business newsletters, new‑product updates of our outdoor gear, trade‑show announcements, and B2B‑oriented promotional information. You may opt‑out of such business marketing communications at any time.
Website operation, analytics and product improvement: Analyze website traffic and visitor behaviors to optimize website structure, product‑display pages and user experience; conduct internal market research about outdoor‑product market demands; improve our tent, backpack, lighting and other outdoor‑product development and sales services.
Internal business administration: Customer‑relationship management (CRM), business‑record keeping, internal audit, financial and administrative operations.
Protect business security and enforce our rules: Prevent and investigate potential fraud, unauthorized access, misuse of our website resources; protect our intellectual‑property rights and legitimate business interests.
Comply with legal obligations: Respond to valid legal requests, comply with applicable laws, regulatory requirements and legal procedures.

We will not use your personal information for purposes inconsistent with those described above. If we intend to use your data for new purposes, we will provide relevant notice and obtain consent where required by law.

4. How We Disclose and Share Personal Information

We will not sell, rent or trade your personal information for commercial compensation. We may disclose or share your personal information only in the following circumstances:

Our authorized service providers and vendors: We may share necessary personal information with third‑party service providers who perform services on our behalf, including website hosting, email delivery systems, CRM‑system providers, IT‑security service providers, and analytics‑tool suppliers. Those service providers are contractually prohibited from re‑using your personal information for their own independent marketing purposes.
Business‑related disclosure with your consent: If you explicitly agree, we may share your contact information with our authorized business partners for purposes directly related to outdoor‑product B2B cooperation.
Business‑transaction‑related transfer: In connection with actual or proposed merger, acquisition, reorganization, asset sale or business transfer of Frontlong, personal information may be transferred as part of business assets. The successor entity shall continue to respect this Privacy Policy.
Legal‑requirement‑driven disclosure: We may disclose personal information when required by law, court orders, government regulatory requests, to defend our legal rights, or to investigate fraud and illegal activities.
Other cases: Where you give us explicit authorization for disclosure.

5. Children’s Privacy

Our website and all our B2B‑business services are intended for adult business users over the age of 18. We do not knowingly collect personal information from children under 18 years old. If you believe we have unintentionally collected personal data of minors, please contact us immediately, and we will take steps to delete such information.

6. Protection of Personal Information

We adopt a combination of technical, administrative and organizational security measures to protect your personal information stored in our systems, including encrypted data transmission, access‑permission controls, internal security reviews, and security training for relevant staff.

Please note that no internet‑data transmission or electronic‑storage system can guarantee absolute security. While we make commercially‑reasonable efforts to safeguard personal information, we cannot guarantee absolute safety of data transmitted over the internet.

7. Retention of Personal Information

We retain your personal information only for the period necessary to achieve the purposes described in this Privacy Policy, unless longer retention is required or permitted by applicable law.

For business‑inquiry‑related contact information: We normally keep your data for the duration of our business communication and follow‑up activities. If no effective business interaction occurs for a continuous period of three years, we will delete or de‑identify your relevant personal contact records.
For formal‑cooperation‑related business records: We will preserve relevant data in accordance with applicable accounting, tax and commercial‑record‑retention legal requirements.
When you request deletion of your personal data, we will process your request in accordance with Section 8, subject to legal‑record‑retention exceptions.

8. Managing Your Privacy Rights and Choices

Subject to applicable local data‑protection laws (such as GDPR for European users, CCPA for California‑based visitors), you may exercise the following privacy‑related rights:

Right to access: Request copies of the personal information we hold about you;
Right to correction: Request correction of inaccurate or incomplete personal information;
Right to deletion: Request deletion of your personal information kept by us (excluding data we must retain for legal‑compliance purposes);
Right to restrict or object to processing: Object to our processing of your personal information for business‑marketing purposes;
Right to data portability: Request export of your provided personal data in a machine‑readable format where legally applicable;
Right to withdraw consent: You may withdraw any prior consent you have given for marketing or other data‑processing activities. Withdrawal shall not affect lawfully‑performed processing before withdrawal.

How to exercise your rights

You may submit your privacy‑right request by sending an email to: [email protected]. Please provide sufficient information to verify your identity. We will respond to your request within the timeframe required by applicable law.

You may opt‑out of our business‑marketing emails at any time either by clicking the “unsubscribe” link contained within our marketing emails or by emailing us. Unsubscription from marketing emails will not affect messages necessary for replying to your active business inquiries.

We may reject certain requests when permitted by applicable law, for example when fulfilling the request would interfere with other individuals’ privacy rights or conflict with our legal‑obligation requirements. If you disagree with our decision, you may have the right to lodge a complaint with your local data‑protection authority.

9. About Cookies and Similar Tracking Technologies

Our website uses cookies, pixel tags and other similar tracking technologies to collect website‑usage data. Cookies are small text‑files stored within your browser.

We use cookies for purposes including: remembering basic website‑preference settings, analyzing website‑visit traffic, understanding how visitors browse our outdoor‑product‑related web‑pages, improving website usability, and measuring the effectiveness of our online‑business‑promotion activities.

Categories of cookies we use:

Necessary cookies: Required for basic website‑function operation; cannot be turned off via browser settings.
Analytical / performance cookies: Help us understand visitor‑interaction patterns with our website pages.

We do not run aggressive third‑party cross‑context behavioral advertising on our corporate website.

You can manage or disable non‑essential cookies through your own browser‑settings. Please note that disabling cookies may cause partial website‑functions to work abnormally. Our website does not actively respond to browser “Do Not Track” signals.

10. Third‑Party Websites, Tools and Service Providers

Our website may contain hyperlinks leading to third‑party websites (such as industry‑association websites, partner‑company sites, trade‑show platforms). We provide these links for your convenience only. We have no control over third‑party‑website content and their privacy‑handling rules. We strongly recommend you review the privacy‑policy of each third‑party website before submitting personal‑information to them. This Privacy Policy does not govern third‑party‑platform data‑processing behaviors.

11. Cross‑border Data Transfer

Frontlong is located in Mainland China. When you visit our website from other countries or regions, your personal information may be transmitted and stored inside China. We will take appropriate safeguards to ensure cross‑border data transfer complies with applicable data‑protection‑law requirements. By submitting your personal‑information to us, you acknowledge such international data transmission.

12. Changes to This Privacy Policy

We may revise this Privacy Policy from time‑to‑time, for example due to business‑adjustment or legal‑rule‑updates. When we make material changes, we will post the updated Privacy‑Policy text on our website with a revised “Last Updated” date. We encourage you to review this page periodically. Your continued use of our website after publication of updated terms constitutes your acceptance of the revised Privacy‑Policy.

13. Questions, Feedback and Contact Information

If you have any questions, concerns or feedback regarding this Privacy‑Policy or our personal‑information‑processing practices, please contact us: